Arguably one of the most recognisable brands in the entire world: very recently Coca-Cola’s share price has been under pressure due to the fear of the resurgent US Dollar and the cost to operations and profitability, which over the last 3 months fell from $45 to $40. However, further investigation reveals this doesn’t show the full picture – especially given since 2010 the share price has almost doubled. In addition, generally consumers are changing their drinking habits: as they slowly but surely have become more conscious of healthier drinks. In this case Coca-Cola is leading the market, with products like Coke Life (with a natural but low sugar variation on normal Coke) and Glaceau Vitamin Water (water infused with vitamins) and sports drinks like Powerade (popular with Basketball and Football players).
Jordan Hiscott, Senior Trader